What is digital marketing?
Digital Marketing is the promotion of brands or products using an electronic platform. It will help you gain rapid growth, stay relevant and it is essential for the future of marketing. The traditional forms of marketing will soon be replaced as electronic marketing is faster, more practical and it is versatile.
Types of Digital Marketing
- SEO (Social Engine Optimisation)
- Content Marketing
- Digital Advertising
- Email Marketing
- Social Media Marketing
- Mobile Marketing
- Web Analytics
Why is the digital world so important?
The pandemic has had a major effect on businesses and as a result it is now more important to showcase your business online. Using social platforms has been a key role in driving sales, reach and engagement to your website or social media platform e.g., Facebook, LinkedIn, Twitter, or Instagram. Digital marketing allows you to reach a larger audience and it is often more cost effective than traditional marketing. Your able to monitor and measure the success daily.
How can I set my business up to join the digital world and how can I do it successfully?
The key to join is simply setting yourself up. Create your business pages and have a good think about- What content should you use? What would your customers like to see from your business page? When you are thinking about content even generic posts make it relatable back to your product or service that you provide.
What does a Digital Marketer do?
Digital marketers oversee driving brand awareness through all digital channels which will be both free and paid. These include company’s website, social media, email, blogs, search engine rankings and advertising. Using SEO, the digital marketer will measure the company’s websites organic traffic who found the website via Google search. It is their job to get the business to rank higher on Google.