Novomins were a newly formed vitamin company trying to make a splash in a market already dominated by some big players; their aim was to try and compete with these companies through social.
For Novomins, we pushed organic as much, but we also launched them on Amazon, creating a review system that helped them push them up Amazon’s search results. We also found an Influencer campaign to help build brand awareness for the company and made a high performing website.
As a result, Novomins now has a monthly revenue stream on Amazon that has allowed them to introduce a full range of products growing from one product to fifteen within a year. They have also increased their presence online and have been speaking to some high street retailers about stocking their products.