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What is digital marketing?

Digital Marketing is the promotion of brands or products using an electronic platform. It will help you gain rapid growth, stay relevant and it is essential for the future of marketing. The traditional forms of marketing will soon be replaced as electronic marketing is faster, more practical and it is versatile.

Types of Digital Marketing

• Website
• SEO (Social Engine Optimisation)
• Content Marketing
• Digital Advertising
• Email Marketing
• Social Media Marketing
• Mobile Marketing
• Web Analytics

Why is the digital world so important?

The pandemic has had a major effect on businesses and as a result it is now more important to showcase your business online. Using social platforms has been a key role in driving sales, reach and engagement to your website or social media platform e.g., Facebook, LinkedIn, Twitter, or Instagram.  Digital marketing allows you to reach a larger audience and it is often more cost effective than traditional marketing. Your able to monitor and measure the success daily.

How can I set my business up to join the digital world and how can I do it successfully?

The key to join is simply setting yourself up. Create your business pages and have a good think about- What content should you use? What would your customers like to see from your business page? When you are thinking about content even generic posts make it relatable back to your product or service that you provide.

What does a Digital Marketer do?

Digital marketers oversee driving brand awareness through all digital channels which will be both free and paid. These include company’s website, social media, email, blogs, search engine rankings and advertising. Using SEO, the digital marketer will measure the company’s websites organic traffic who found the website via Google search. It is their job to get the business to rank higher on Google.

What is Branding?

Branding is such an important aspect for any business whether they are large, small, retail or B2B. By using branding, it differentiates one business from another through the following: logo design, messaging, name, and story. Your brand is your promise to your customers. They will then know what to expect from your service or brand and how you differentiate from what your competitor’s offer.

What is a Brand Strategy?

A brand strategy is how, where, when, what and who you plan to deliver and communicate your brand message. A brand strategy is a long-term goal/plan for the development of a successful brand which allows you to achieve your goals. Having a brand strategy allows the brand to create a particular image of itself in the minds of potential and current customers.

Why is Branding Important for your business?

Branding is a critical for all businesses and it has an impact with the company. It can change how a customer perceives the brand, drive new business, and increase the brand awareness.  It is extremely important to design your brand image to convey what you want to say about your brand. New customers will be attracted to your brand sue to your brand image and it becomes easier to introduce new products.

Here are the reasons why brand image is so important for your small business-

• Improves recognition
• Creates trust
• Supports your marketing efforts
• Motivates employees
• Generates revenue
• Builds financial value
• Generates new customers

Why is Branding on social media key?

Social media is a valuable tool for sharing information which is relevant to the company’s industry and it enables you to react with your customers. If you have a strong social media presence it will enhance the brand image and increase the traffic to your website.

There’s 4 key factors to build a strong social media brand-

• Identity
• Audience
• Content
• Design

You need to carefully consider all of the elements above to create a successful brand.